Manufacturers: Don’t Start a Lead Generation Campaign without Sales
Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead. This is not a...
View ArticleManufacturers Need Lead Management to Close the RFQ Gap
Talking to manufacturers and industrial companies on a daily basis has convinced me that when they say they need help with their lead generation, they really want more RFQ (Request For Quote)...
View ArticleMarketing Automation Alone Can’t Deliver ROI for Industrial Companies
Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Then why does the headline...
View ArticleBetter Industrial Marketing Doesn’t Mean More Technology
Marketing Automation vendors have done a great job of spreading the message about the benefits of technology in marketing. Industrial companies are paying attention. I’ve been asked several times about...
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